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Teens May Seek Health Information Online, Don’t Always Trust It

  A study by Northwestern University Center on Media and Human Development of 1,156 adolescents (13-18) studied how teenagers learned about health. It is often assumed that adolescents are easily reached via social media, the researchers found that these efforts do not necessarily true and that often teenagers want to be more private and don’t want [...]

How The Brain Responds to Deceptive Advertising

According to new study by a North Carolina State University researchers, several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising. The study utilized functional magnetic resonance imaging (fMRI) to capture images of the brain while study participants were shown a series of print advertisements. The [...]