Nearly Half of Consumers Desperately Need Their Smartphones

smartphonesA survey by Bank of America states that 47 percent of U.S. consumers admit they wouldn’t last a day without their smartphone. Additionally, of those surveyed who use their phone for mobile banking, 31 percent said they log on at least once a day, while 82 percent access their accounts at least once a week or more. These findings are part of the inaugural Bank of America Trends in Consumer Mobility Report, “a study that explores broad mobile trends and banking behaviors among adult consumers across the country who own a smartphone and have an existing banking relationship. The survey found that mobile connectivity is so critical, the smartphone falls below only the Internet and personal hygiene when ranked by importance to people’s daily lives. Ninety-one percent say their mobile phone is very important, just as important as their car (91 percent) and deodorant (91 percent); and significantly more important than television (76 percent) and coffee (60 percent). The report also found that the youngest millennials ages 18-24 are most likely to view their mobile phones as very important (96 percent) — more so than deodorant (90 percent) and even their toothbrush (93 percent).”

So who own smartphones? The Pew Research Internet Project states that “As of January 2014, 90% of American adults have a cell phone. 58% have a smartphone.”

Here is the breakdown of their study.

cell-owners-in-2014

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sources: Bank of America Newsroom

Pew Research Internet project

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