Do Warning Labels on Social Media Miss the Mark?

A recent article by Pamela B. Rutledge Ph.D., M.B.A., Professor and Director of the Media Psychology Research Center at Fielding Graduate University, challenges the recent recommendation by Surgeon General Vivek H. Murthy who called for warning labels on social media platforms, similar to cigarette packaging.

Dr Rutledge recommends that “digital literacy will protect kids better than fear and restrictions.”

The current mental health crisis among young people is real and few would dispute that many children and adolescents are currently experiencing serious issues dealing with social media. Dr R. highlights that “the emphasis of the proposed warning label emphasizes public concern over empirical evidence, encouraging the troubling trend of ignoring research findings in favor of emotion but most of all, it neglects the preventative power of digital literacy.”

While there is no such thing as the “healthy use of cigarettes.” Social media, however, includes hundreds of platforms with numerous features and widely varying uses (like education, and creating, and sharing content). “Like swimming pools, social media poses a risk when kids don’t know how to use it safely and in healthy ways.”

Placing warning labels on social media is less likely to change teen behavior and may do more harm than good if it results in restrictive regulations that ignore the need to teach kids the skills they need. Kids are far more interested in being social than assessing future risks due to their developmental stage and brain maturity. Social media is an important part of how they connect with others and participate in popular culture; they will find a way to go online. “Our goal should be to provide kids with clear guidance and the necessary skills and understanding to use technology (including social media) well rather than keep them from using it at all.”

Social Media is Here to Stay

Warning labels cannot make social media (or mobile devices) safer. People are afraid and angry. A seemingly easy solution that restricts access and enables lawsuits won’t help. Expecting social media companies to screen users without violating privacy and remove all inappropriate content and misinformation from billions of posts daily is unrealistic. And even if that were possible, there are risks of being online outside social media. All web activity can be subject to personal information collection, and kids can be targets of cyberbullying or hurtful video circulation.

Preparation and Education is Needed

Dr R suggests, if we want to protect kids from the negative impact of digital devices without depriving them of benefits, we must teach them essential skills. “There will be times when restrictions are off, and parents aren’t around. Kids have been able to change attitudes and behavior from classroom digital literacy training. It is important not to underestimate their competence and resolve when kids have been taught digital literacy skills, including:

  • The self-awareness to build self-control and accountability and to make healthy choices.
  • The ability to identify their personal values, like honesty, empathy, kindness, and respect for others, and apply them to their on and offline actions.
  • Conflict resolution and coping skills.
  • The ability to think critically about information and evaluate source and content quality.
  • An understanding of how persuasive technology can hijack their attention.
  • The skills to recognize how content styles, messaging, algorithms, and notifications manipulate their emotions and behavior.
  • The confidence and courage to set personal boundaries and protect their privacy.”

Guidance and structure are needed for healthy technology use. “You wouldn’t give your kids the keys to the car without driver’s training nor throw them in the deep end of a pool without teaching them to swim. The goal of parenting should be to prepare kids for the world they will live in.”

Encouraging specialized campaigns for phone-free zones at school are great ways to limit distractions in the classroom. As with all technology in general, it is important to encourage kids to spend more time outside and in offline activities. “Household technology rules are essential, but healthy technology behaviors are for everyone, not just kids, and all family members should be accountable.”


Source: https://www.psychologytoday.com/us/blog/positively-media/202406/why-warning-labels-on-social-media-miss-the-mark