Tag Archives: Social Media

How Americans Use Social Media in 2026

The popularity and use of social media is a global phenomenon and has grown exponentially over the last few decades. Pew Research has recently published a survey of how Americans use social media to connect with one another, engage with news content, share information and entertain themselves. THe study explores the patterns and trends shaping the social media landscape.

Eighty-four percent of U.S. adults say they use YouTube and 71% use Facebook, according to Pew Research Center’s 2025 national survey.

Who uses each social media platform?

Usage of the major social media platforms varies by factors such as age, gender and level of formal education.

An August 2026 article in Forbes, entitled “Top Social Media Statistics And Trends” concluded similar results about the popularity of social media but also researched the data that looked beyond user counts and follower growth to the broader social media statistics shaping the industry. (Forbes data comes from Q1 2026 earnings reports and other reported industry data.)

Important Social Media Statistics (Sources: Forbes)

The typical user (3.79 billion people) is active on an average of 6.5 different platforms each month
The average person spends about 18 hours and 36 minutes per week on social media, roughly 2 hours and 39 minutes a day

Meta’s daily active people across Facebook, Instagram, Messenger and WhatsApp hit 3.56 billion in Q1 2026. An increase of 4% year-over-year.

YouTube and Facebook remain the most widely used platforms among U.S. adults Per Pew Research Center’s 2025 survey, 84% of U.S. adults say they use YouTube and 71% say they use Facebook, easily the two largest audiences. Instagram comes in third at 50%, with TikTok at 37% and WhatsApp at 32%.

Over half of fans say social media is their primary way of discovering new content. Deloitte’s 2026 Digital Media Trends survey found that 52% of self-identified “fans” (people who follow a show, artist, franchise, etc.) say social media is the main way they discover new TV shows, movies, music, games or events. That figure jumps to 73% among Gen Z fans specifically.


Social Media Platform Statistics

Meta’s advertising-driven revenue hit $56.31 billion in Q1 2026, up 33% year-over-year. Average price per ad also climbed 12% year-over-year, a sign that even with user growth slowing, advertiser demand for space on Meta’s platforms is intensifying. Facebook’s total video watch time grew more than 8% globally in Q1, which is the largest quarterly jump in four years, while Instagram Reels time spent rose 10% following ranking changes made the same quarter.

More than 8 million advertisers now use at least one of Meta’s AI ad creative tools, with especially strong adoption among small and medium-sized businesses.

Snapchat’s global daily active users hit 483 million in Q1 2026, up 5% year-over-year.
Monthly active users climbed to 956 million, also up 5%, while revenue reached $1.53 billion for the quarter, up 12% year-over-year.

Reddit’s daily active user base grew 17% year-over-year to 126.8 million in Q1 2026. Revenue grew even faster, up 69% year-over-year to $663 million, with advertising revenue specifically climbing 74% to $625 million, among the fastest ad-revenue growth rates of any major platform this year.

Pinterest hit an all-time high of 631 million global monthly active users in Q1 2026, up 11% year-over-year. Pinterest has now posted 10 consecutive quarters of double-digit user growth, reinforcing its steady transformation into one of the web’s largest product discovery platforms. Revenue grew 18% year-over-year to $1.01 billion, and the platform now sees more than 80 billion monthly searches, roughly half of which are commercial in intent, a meaningful signal for businesses thinking about product discovery.

Pinterest’s leadership also noted that Gen Z now makes up more than 50% of its user base and is its fastest-growing demographic, and that ad impressions grew 24% year-over-year even as average ad pricing declined 5%, meaning more inventory at a relatively lower cost per impression right now

Instagram is the platform marketers say drives results across the board

In HubSpot’s 2026 survey of over 1,100 social media marketers, Instagram led every major performance metric marketers track, including awareness, engagement, traffic, lead generation, revenue, community growth and brand sentiment. It also has the highest adoption rate among marketers at 80%, followed by Facebook (66%), YouTube (60%) and TikTok (57%).[8]

LinkedIn may have lower overall marketer adoption than Instagram or Facebook, but it remains the most-used B2B platform

Influencer Marketing Statistics

67% of marketers currently work with or plan to work with influencers, and 60% expect to increase influencer investment in 2026

When choosing creators, brands prioritize content quality, engagement rate and authenticity. Follower count actually ranks fourth in importance. 

Social Media and Mental Health Statistics

Nearly half of U.S. teens say social media has a mostly negative effect on their peers, up sharply from 2022

Pew Research Center’s April 2025 survey found 48% of teens ages 13–17 say social media has a mostly negative effect on people their age, up from 32% when the same question was asked in 2022. Only 14% say it negatively affects them personally, though that’s also risen from 9% in 2022.

45% of teens say they spend too much time on social media

That’s up from 36% in 2022, suggesting teens themselves are increasingly aware of and concerned about their own usage patterns, even as most describe the personal impact as neutral rather than negative.[9]

Most teens still see real upside: 74% say social media helps them feel more connected to friends

And 63% say it gives them a place to express their creative side. The picture Pew Research Center’s data paints isn’t one-sided. Teens report real benefits alongside the concerns.[9]

The biggest changes in social media aren’t limited to the platforms themselves. They’re also changing how marketers create content, run campaigns and measure success.

Social Media Marketing Trends

Brand awareness is now the #1 goal for 59% of social media marketers, more than double the 29% who ranked it first in 2025.

94% of social media marketers now use AI in their workflows in some capacity.


Sources:

  1. Meta First Quarter 2026 Earnings
  2. Pew Research Social Media Fact Sheet
  3. Forbes. https://www.forbes.com/advisor/business/social-media-statistics/#sources
  4. Webtonic. https://www.webtonic.io/blog/social-media-usage-statistics-united-states
  5. Deloitte 2026 Digital Media Trends
  6. Snap Inc. First Quarter 2026 Earnings
  7. Reddit First Quarter 2026 Earnings
  8. Pinterest First Quarter 2026 Earnings
  9. HubSpot 2026 Social Media Trends Report
  10. Pew Research Center

Pew Research: Parents Struggle With Children’s Screen Use

According to a new Pew Research study published this week, parents are struggling to manage their children’s heavy use of screens, including television, computers, phones and gaming devices.

The survey asked parents how they are managing the use of screen time, 42% say they could do a better job with 58% believing they are doing the best they can. Thirty-nine percent said they have become more strict about their children’s screen time than other parents they know.

Parents claim to have more priority over other daily routines. Pew found 42% make sure screen time is reasonable with 76% believing enough sleep is a priority, 77% good manners, 61% staying active and 54% reading.

The survey, conducted mid-2024 included 3,054 eligible parents sampled from the American Trends Panel, Pew Research Center’s nationally representative panel of randomly selected U.S. adults.

According to Pew, a majority of children 12 or younger have access to devices — 90% for TV, 68% for tablets, 61% for smartphones, 50% for gaming devices, 39% for desktops or laptops, 37% for voice-activated assistants, 11% for smartwatches and 8% for AI chatbots. In the survey, 82% said they allow a child younger than 2 to watch TV.

Smartphone Use

  • A total of 23% say their child has their own smartphone.
    • 57% those 11-12
    • 29% for 8-10,
    • 12% for 5-7
    • 8% younger than 5

Among specific content, 85% of parents said their child ever Watches YouTube, including 51% daily. In 2020, it was 80% for children 11 and younger.

And 15% said their children 12 and younger use TikTok, 8% Snapchat, 5% each Facebook and Instagram. They are using these platforms even though companies have put age restrictions in place.

Eighty percent say social media harms outweigh the benefits, though 46% say a smartphone is more harmful and 20% for tablets.

Parents surveyed explained why they let their children use cellphones: 92% to contact them, 85% for entertainment, 69% to help in learning, 43% to calm them down and 30% so they don’t feel left out.


Source: PEW Research

Teens, Mental Health and Social Media

How do teens feel about social media? The impact of social media on our youth today remains a hot topic with parents, educators, mental health professionals, and lawmakers. Perhaps it is time to ask our younger generation their latest thoughts and feelings about their time and involvement in social media.

The PEW Research latest survey of U.S. teens ages 13 to 17 and their parents finds that parents are generally more worried than their children about the mental health of teenagers today. While this is not unusual, both groups are currently are calling out social media’s impact on young people’s well-being, with teens becoming increasingly aware of the negative aspects of their involvement.

Approximately half of teens (48%) say these sites have a mostly negative effect on people their age, up from 32% in 2022. But fewer (14%) think they negatively affect them personally.

DIffering Perspectives: Youth versus Parents

Similar to the last PEW survey in 2022, more teens think social media have a negative effect on people their age rather than on them personally. About half of teens (48%) say social media platforms have a mostly negative effect on people their age. Meanwhile, 14% see a mostly negative impact for themselves, up slightly from 9% in 2022.

The most common teen response falls into the neutral category. About six-in-ten teens (58%) say the effect on them is neither positive nor negative. However, teens’ views of the impact of social media on their peers has grown increasingly negative. The share who say these sites have a mostly negative effect on people their age is up 16 percentage points since 2022. and at the same time, the share who believe these platforms have a mostly positive effect on people their age decreased from 24% in 2022 to 11% in our current survey.

Impact on mental health, friendships, sleep

Parental Belief about what contributes the most to teens’ mental health?

This PEW Research report discusses additional aspects of social media on teen attitudes and behaviors and parental concerns over the last 2 years.

Link to study:
Teens, Social Media and Mental Health Published April 22, 2025.


New Pew Research Reveals High Usage of Social Media Among Teens

A recent survey published this week from the Pew Research Center reveals some eye-catching statistics about teen online habits. Nearly half of the surveyed teens, aged 13 to 17, report spending almost all their time online, which is up from about 24% just ten years ago.

While parents, teachers, healthcare professionals and politicians have expressed serious concerns about the impact of technology and social media on the mental health of today’s youth, many teens remain digitally more connected than ever. Pew Research Center survey of U.S. teens ages 13 to 17 conducted Sept. 18-Oct. 10, 2024 demonstrates that nearly half of the teens describe that they are online almost constantly.

It is interesting to note that these findings show just how integral the internet has become for this age group, reflecting both its pervasive role and the uncertainties around its impact on mental health. A staggering 96% of these teens claim to use the internet every day, and 95% have access to smartphones. These devices have become almost compulsory tools for socialization, entertainment, and information.

Choice and interest in the various social media platforms has changed for this age group in the last two years, according to Pew. The survey asked about the platforms and regularity of usage.

YouTube remains the most popular but usage has reduced by 5 percent in 2024.

TikTok, Instagram and Snapchat remain widely used among teens. Roughly six-in-ten teens say they use TikTok and Instagram, and 55% say the same for Snapchat.

Facebook and X use have steeply declined over the past decade. Today, 32% of teens say they use Facebook. This is down from 71% in 2014-15, though the share of teens who use the site has remained stable in recent years. And 17% of teens say they use X (formerly Twitter) – about half the share who said this a decade ago (33%), and down from 23% in 2022.

Roughly one-quarter of teens (23%) say they use WhatsApp, up 6 percentage points since 2022.

And 14% of teens use Reddit, a share that has remained stable over the past few years.

The survey asked about Threads, launched in 2023 by Meta, currently shows that only 6% of teens report using it.

How often do teens visit online platforms?

Time that teens (and everyone) spends on social media has been a major concern in the US. This new survey asked teens how often they use five platforms: YouTube, TikTok, Instagram, Snapchat and Facebook.

Overall, 73% of teens say they go on YouTube daily, making YouTube the most widely used and visited platform we asked about. This share includes 15% who describe their use as “almost constant.”

The share of teens who say they use Instagram almost constantly has increased slightly, from 8% in 2023 to 12% today.  

Relatively few teens report using Facebook daily (20%).

Social Media Usage by Gender and Race/Ethnicity

Additional Data

The Pew Report also offers additional data and other demographics that describe how teens engage with online platforms by gender, race and ethnicity, age, and household income. It also highlights time spent online and teen access to smartphones at home.

Source: Teens, Social Media and Technology, December 12, 2024, Pew Research Center


Concerns about cognitive overload induced by continuous online engagement.

As technology becomes a major part of our lives, resulting in increasing rates of screen time and digital interactions, there is a growing dialogue around the concept of overload. Many are becoming concerned not just about the volume of information and data that we dealing with but also the lack of sufficient filtering mechanisms to protect us from misinformation and streams of negative information.

A proper term for the impact of these digital interactions has been elected as the Oxford University Press Word of the Year for 2024: “Brain Rot.”

The term “reflects growing concerns over the mental impact of excessive digital content consumption.”
Brain Rot. Source: Digital Information World

According to Casper Grathwohl, President of Oxford Languages, “Brain rot speaks to one of the perceived dangers of virtual life, and how we are using our free time. It feels like a rightful next chapter in the cultural conversation about humanity and technology. It’s not surprising that so many voters embraced the term, endorsing it as our choice this year.”


What Does Brain Rot Mean?

‘Brain rot’ is defined as “the supposed deterioration of a person’s mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging”. It is also something characterized as likely to lead to such deterioration.

Oxford experts noticed that ‘brain rot’ gained new prominence this year as a term used to capture concerns about the impact of consuming excessive amounts of low-quality online content, especially on social media.

Source: https://corp.oup.com/word-of-the-year/


Browsing Negative Content Online Linked to Poor Mental Health

According to the study published in Nature Human Behaviour, the relationship between mental health and web-browsing is causal and bi-directional.

Self-guided browsing of negative content online is associated with poorer mental health and continued browsing of negative content. Study results “show that browsing negatively valenced content not only mirrors a person’s mood but can also actively worsen it. This creates a feedback loop that can perpetuate mental health challenges over time.”

Browsing and Mood Symptoms

Approximately 1,000 study participants shared their web browsing history with the researchers and answered questions about their mental health. Using natural language processing methods, the researchers analyzed the emotional tone of the webpages participants visited. Interestingly, perticipants rather than taking a break from negative or depressing content, the study found that participants with worse moods and mental health symptoms were inclined to browse more negative content online, and after browsing, those who browsed more negative content felt worse.

In another study, the researchers manipulated the websites people visited, exposing some participants to negative content and others to neutral content. They found that those exposed to negative websites reported worse moods afterward, demonstrating a causal effect of browsing negative content on mood. Afterwards, when these participants were then asked to browse the internet freely, those who had previously viewed negative websites—and consequently experienced a worse mood—chose to view more negative content.

This finding highlights that the relationship is bi-directional: negative content affects mood, and a worsened mood drives the consumption of more negative content.

Previous research on browsing focused on screen time or quantity of use which let to mixd conclusions. To evaluate if an intervention could change participants web-browsing choices, researchers conducted a further study.

Can an intervention help?

To evaluate if a break in the “negative browsing /negative mood” loop might change things, researchers added content labels to the results of a Google search, which informed participants whether each search result would likely improve their mood, make it worse, or have no impact. Results showed that participants were then more likely to choose the positively-labeled sites deemed likely to improve their mood—and when asked about their mood afterward, those who had looked at the positive websites were indeed in better moods than other participants.

Researchers developed helpful software

In response to the results of their intervention, the researchers have developed a free browser plug-in that adds labels to Google search results, providing three different ratings of how practical a website’s content is, how informative it is, and how it impacts mood.

Co-author Professor Tali Sharot said, “We are accustomed to seeing content labels on our groceries, providing nutritional information such as sugar, calories, protein, and vitamins to help us make informed decisions about what we eat. A similar approach could be applied to the content we consume online, empowering people to make healthier choices online.”

Source:
Kelly, C.A., Sharot, T. Web-browsing patterns reflect and shape mood and mental health. Nat Hum Behav (2024). https://doi.org/10.1038/s41562-024-02065-6

New Studies: Teen Smartphone Problems Revisited

New studies demonstrate that approximately one in five older British teenagers involved in one study displayed problematic phone use (PSU), which resembles an addiction. This can mean they feel panicky or upset when their phone is unavailable, find it difficult to control their screen time and use their phone to the detriment of other meaningful activities.

“Even if we could wave a magic wand and make all smartphones go away, these kids could still have problems overdoing other stuff.”

Research, from the Institute of Psychiatry, Psychology and Neuroscience at King’s College London, was published in two studies. One, in the journal Acta Paediatrica, surveyed 657 teenagers aged 16 to 18 at five schools across England. The second analysis, published in BMJ Mental Health, studied a smaller group of teenagers for a month: 62 pupils aged 13 to 16 from two London schools.

Teens with PSU were twice as likely to have anxiety, three times more likely to have depressive symptoms and 64 per cent more likely to be insomniacs. Instagram and TikTok were the social media accounts most strongly linked to PSU.

The studies also showed that that teens were keen to find ways to restrict their phone use. The most effective methods were putting their device on “do not disturb” or “airplane mode”, turning off notifications and keeping smartphones out of the bedroom.

Dr Nicola Kalk, senior author on both studies, said the work “does contribute to an accumulation of evidence that suggests that a proportion of teenagers use their smartphone in a way that is starting to look more and more like an addiction”.

Professor Ben Carter, professor of medical statistics at King’s, said: “By revealing the link between problematic use of smartphones and poorer mental health, and demonstrating that young people are aware of this problem and are eager to manage their use, these studies highlight the need for evidence-based interventions to help adolescents struggling with difficult behaviours around their smartphone use.”

Chris Ferguson, professor of psychology at Stetson University, who is quoted above said: “Even if we could wave a magic wand and make all smartphones go away, these kids could still have problems overdoing other stuff. Ultimately, I think this data suggests we do need to reframe our approach to technology.

“There’s little evidence here, or elsewhere, that restricting technology, putting age limits on social media or banning smartphones in schools is helpful in improving teen wellness or academic performance. Technology overuse is best understood as a new symptom of age-old disorders such as depression, anxiety or ADHD, not a new set of problems.

“Further indulging a moral panic over smartphones and social media is unlikely to help any youth.”

Sources:

Kalk NJ, Downs J, Clark B, Carter B. Problematic smartphone use: What can teenagers and parents do to reduce use? Acta Paediatrica. First published: 31 July 2024. https://doi.org/10.1111/apa.17365
Carter B, Armed, N, Cassidy O, Pearson O, Calcia M, et al. ‘There’s more to life than staring at a small screen’: a mixed methods cohort study of problematic smartphone use and the relationship to anxiety, depression and sleep in students aged 13–16 years old in the UK. BMJ Mental Health. July 2024. https://mentalhealth.bmj.com/content/27/1/e301115.



Strangers Trust Others More When They Put Down Their Phones

Smartphones are ubiquitous in modern society. It seems that as soon as we sit down on a bus or wait in a line at the Post Office, the first thing we do is pull out our phones. A number of studies have shown that the average American checks their phones almost 100 times a day and spend more than five hours daily staring at that pocket-sized screen. 

While we may be killing time by scrolling through social media or checking sports scores, a new study published in the Journal of Economic Psychology concludes that our seemingly constant use of the phone may come at a social cost.

The researchers highlight that many adults can remember a time when people taking public transportation or at a gathering would chat or engage others in conversation, whereas now, everyone is “plugged in and looking down.” Generally – no longer socializing.

The Study

For their experiment, they brought groups of six students into a laboratory and had them wait together for 20 minutes.  Some groups were allowed to use phones as usual. For others, they confiscated the phones and made them wait without them. They then broke the students up into pairs to play a simple trust game that gave them the chance to earn more money back by sharing up front—if they trusted the partner to split the final pot rather than pocket it, and if their partner actually did send back money.

Results

Those who didn’t have phones and who also interacted with other people in the waiting room tended to share more up front than those who didn’t interact. Even more significantly, the partners without phones also gave back more than those with phones—and more than they’d received. The researchers attribute this generosity to the trust engendered when people connect with one another. “If you are not looking someone in the eye, you’re almost treating them as less than human—it’s just money,” she says. “But if you’d looked up and smiled and chatted, then you’d developed more of a sense of who this person is. They are no longer a blank slate.”

Conclusions

While our phones undoubtedly connect us to loved ones and others far away, they can also distance us from strangers close at hand, lead researcher Campbell concludes. People might look at their phones in social situations for a number of reasons, including boredom, shyness, or a feeling like others might not want to talk to them. Campbell suggests, however, that by putting away our phones around strangers, we might feel more of a sense of trust that could enrich everyone’s lives.

Children could learn more social skills by giving up their phones during the school day or at summer camp. In a business context, managers might foster a sense of trust by limiting phone usage at certain times, such as orientations, when new hires could be encouraged to drop their phones on the way into the room and pick them up on their way out.

“Obviously, our phones are immensely valuable, but in some situations, it may be more valuable to chat to the person next to you,” she says. “You might be surprised to find they want to chat with you too.”

Source:

Campbell S, Sneezy U. Smartphone use decreases trustworthiness of strangers. Journal of Economic Psychology, Volume 102, June 2024, https://doi.org/10.1016/j.joep.2024.102714.


Do Warning Labels on Social Media Miss the Mark?

A recent article by Pamela B. Rutledge Ph.D., M.B.A., Professor and Director of the Media Psychology Research Center at Fielding Graduate University, challenges the recent recommendation by Surgeon General Vivek H. Murthy who called for warning labels on social media platforms, similar to cigarette packaging.

Dr Rutledge recommends that “digital literacy will protect kids better than fear and restrictions.”

The current mental health crisis among young people is real and few would dispute that many children and adolescents are currently experiencing serious issues dealing with social media. Dr R. highlights that “the emphasis of the proposed warning label emphasizes public concern over empirical evidence, encouraging the troubling trend of ignoring research findings in favor of emotion but most of all, it neglects the preventative power of digital literacy.”

While there is no such thing as the “healthy use of cigarettes.” Social media, however, includes hundreds of platforms with numerous features and widely varying uses (like education, and creating, and sharing content). “Like swimming pools, social media poses a risk when kids don’t know how to use it safely and in healthy ways.”

Placing warning labels on social media is less likely to change teen behavior and may do more harm than good if it results in restrictive regulations that ignore the need to teach kids the skills they need. Kids are far more interested in being social than assessing future risks due to their developmental stage and brain maturity. Social media is an important part of how they connect with others and participate in popular culture; they will find a way to go online. “Our goal should be to provide kids with clear guidance and the necessary skills and understanding to use technology (including social media) well rather than keep them from using it at all.”

Social Media is Here to Stay

Warning labels cannot make social media (or mobile devices) safer. People are afraid and angry. A seemingly easy solution that restricts access and enables lawsuits won’t help. Expecting social media companies to screen users without violating privacy and remove all inappropriate content and misinformation from billions of posts daily is unrealistic. And even if that were possible, there are risks of being online outside social media. All web activity can be subject to personal information collection, and kids can be targets of cyberbullying or hurtful video circulation.

Preparation and Education is Needed

Dr R suggests, if we want to protect kids from the negative impact of digital devices without depriving them of benefits, we must teach them essential skills. “There will be times when restrictions are off, and parents aren’t around. Kids have been able to change attitudes and behavior from classroom digital literacy training. It is important not to underestimate their competence and resolve when kids have been taught digital literacy skills, including:

  • The self-awareness to build self-control and accountability and to make healthy choices.
  • The ability to identify their personal values, like honesty, empathy, kindness, and respect for others, and apply them to their on and offline actions.
  • Conflict resolution and coping skills.
  • The ability to think critically about information and evaluate source and content quality.
  • An understanding of how persuasive technology can hijack their attention.
  • The skills to recognize how content styles, messaging, algorithms, and notifications manipulate their emotions and behavior.
  • The confidence and courage to set personal boundaries and protect their privacy.”

Guidance and structure are needed for healthy technology use. “You wouldn’t give your kids the keys to the car without driver’s training nor throw them in the deep end of a pool without teaching them to swim. The goal of parenting should be to prepare kids for the world they will live in.”

Encouraging specialized campaigns for phone-free zones at school are great ways to limit distractions in the classroom. As with all technology in general, it is important to encourage kids to spend more time outside and in offline activities. “Household technology rules are essential, but healthy technology behaviors are for everyone, not just kids, and all family members should be accountable.”


Source: https://www.psychologytoday.com/us/blog/positively-media/202406/why-warning-labels-on-social-media-miss-the-mark

Surgeon General Asks Congress to Require Warning Labels for Social Media

This week in a New York Times Opinion Piece, Dr. Vivek Murthy said that social media is a contributing factor in the mental health crisis among young people. He has called on Congress to require warning labels on social media platforms similar to those now mandatory on cigarette boxes.

Implementing a surgeon general’s warning label, requires congressional action, and would serve to regularly remind parents and adolescents that social media has not been proved safe,” Murthy said. “Evidence from tobacco studies show that warning labels can increase awareness and change behavior.”

Social media use is prevalent among young people, with up to 95% of youth ages 13 to 17 saying that they use a social media platform, and more than a third saying that they use social media “almost constantly,” according to 2022 data from the Pew Research Center.

Last year Dr. Murthy warned that there wasn’t enough evidence to show that social media is safe for children and teens. He said at the time that policymakers needed to address the harms of social media the same way they regulate things like car seats, baby formula, medication and other products children use.

To comply with federal regulation, social media companies already ban kids under 13 from signing up for their platforms — but children have been shown to easily get around the bans, both with and without their parents’ consent.

Other measures social platforms have taken to address concerns about children’s mental health can also be easily circumvented. For instance, TikTok introduced a default 60-minute time limit for users under 18. But once the limit is reached, minors can simply enter a passcode to keep watching.

Murthy believes the impact of social media on young people should be a more pressing concern. He wrote, “Why is it that we have failed to respond to the harms of social media when they are no less urgent or widespread than those posed by unsafe cars, planes or food? These harms are not a failure of willpower and parenting; they are the consequence of unleashing powerful technology without adequate safety measures, transparency or accountability.

Link to NY TImes Article